Overview
Endorsed brand site names or logos aren't required to be locked up with the government COA, which may instead by placed in the footer of the website.
Desktop pattern
The endorsed sites namestyle or logo should be the most dominant logo on the website and positioned in the top left.
The Coat of Arms + Wordmark may only appear in the footer for sensitive topics after market research has demonstrated that separation.
Endorsed brand using only site name or logo.
Endorsed brands following the co-brand pattern.
Mandatory requirements
- Must include the Queensland Government CoA + Wordmark (in header or footer)
- Site names or logos must be no larger than 72px in height
- Site names or logos must have a vertical padding of 2 rem (24px)
Flexible
- Sites names can be in the Name identifier or NameStyle format
- Queensland Government Colours
- The Co-brand logo lock up pattern
With approval
Unique logos
Tablet pattern
On mobile and tablet endorsed brands can choose to have standard endorsement or minimal endorsement.
Standard endorsement includes the Government pattern, where the Government CoA + Wordmark is placed in the top left hand corner.
Minimal endorsement replaces the government CoA + Wordmark with an official url such as qld.gov.au. On the minimal pattern the Queensland Government CoA + Wordmark is still visible in the footer.
Example of site with standard government endorsement which uses the standard pattern placing the CoA + Wordmark in the left hand corner.
Example of site with minimal endorsement, CoA + Wordmark is replaced with the government url.
Mandatory requirements
- Must include the Queensland Government COA + Wordmark (in header or footer)
- Site names or logos must be no larger than 56px in height
- Site name minimum vertical padding: 1.5 rem (24px)
- Minimum horizontal padding: 2 rem (32px)
Flexible
- Can use standard endorsement pattern or minimal endorsement pattern for top header
- Sites names can be in the Name identifier or NameStyle format
- Queensland Government Colours
- Can use the Sub-brand or Co-brand logo lock up pattern
With approval
Unique logos
Mobile pattern
On mobile the pattern is the same as the tablet however the size of the site name and site header is reduced.
Example of site with standard government endorsement which uses the standard pattern placing the CoA + Wordmark in the left hand corner.
Example of site with minimal endorsement, CoA + Wordmark is replaced with the government url.
Mandatory requirements
- Must include the Queensland Government CoA + Wordmark (in header or footer)
- Site names or logos must be no larger than 48px in height
- Site name minimum vertical padding: 1.5 rem (24px)
- Minimum horizontal padding: 1 rem (16px)
Flexible
- Can use standard endorsement pattern or minimal endorsement pattern for top header
- Sites names can be in the Name identifier or NameStyle format
- Queensland Government Colours
- Can use the Sub-brand or Co-brand logo lock up pattern
With approval
Unique logos
Placement
This endorsed branding is the dominant identifier on the site and is placed in the left of the header along with the CoA + Wordmark. If required/approved, the CoA + Wordmark can be placed in the footer instead.